New follower notification pops up on Instagram.
Profile reads…
"The GOAT of copywriting"
Interesting…
Must be someone big.
Maybe Gary Halbert rose from the dead?
Stefan Georgi making a new account?
Alex Cattoni sliding into my DMs?
Nope.
Just a 13-year-old kid from India claiming GOAT status before hitting puberty.
Curiosity got the better of me.
I checked his website…
A generic Carrd page that screamed "I watched one YouTube video about copywriting."
Gmail address instead of a domain email…
Copy that made my eyes bleed…
Grammar that would make an English teacher quit their job.
The only decent writing?
Clearly AI generated.
(At least the kid knows how to use ChatGPT)
But wait... it gets better.
This "GOAT" had a highlight reel on his Instagram stories.
Not of wins…
Not of client results…
Not even of his "best" copy…
Instead?
Screenshots of prospects telling him to fuck off.
Angry responses about his terrible copy.
People blocking him mid-conversation.
And how does our young GOAT handle this feedback?
By putting these people on blast.
Calling them "bad actors."
Trying to name and shame them.
Kid, that's not what GOATs do…
GOATs take criticism and improve…
GOATs learn from their mistakes…
GOATs don't blame others for their failures...
Looks like someone confused GOAT with CLOWN.
- Callan
P.S. Want to work with a copywriter who doesn't need to claim GOAT status?
P.P.S. And no, I won't put you on blast if you say no.
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